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Online Sellers Legal Liability Insurance – Amazon & EBay Compliant

Legal Liability Insurance for E-Commerce and Amazon Online Retailers. Our policy is designed to comply with the insurance compliance obligations of Amazon, Ebay and Shopify.

Amazon Compliant

EBay Compliant

Shopify Compliant

In recent years, the growth of e-commerce has led to a rise in lawsuits by unhappy customers. For small businesses that sell on Amazon, this can be an even more difficult problem because they are often unable to take advantage of the protections offered by other companies like Square or PayPal. Unhappy customers will sometimes sue both parties involved in their transaction, leading to uncertainty about which company might be responsible for damages should the customer win his or her case. 

This is where amazon web sellers liability insurance comes into play. It protects sellers against potential financial loss if a customer successfully sues them for breach of contract and/or fraud, as well as negligence claims arising from product defects. The best part about these policies is that it doesn't matter.


Worldwide Liability insurance, including cover for North America is a requirement Amazon (and others) impose on third party sellers. AIS have developed a quality insurance policy that meets these requirements.

And it’s issued by the worlds leading insurance market, Lloyds of London.

You can apply using the online application form, simply click here.

Please note  a minimum premium of $11,500 annually applies.

You can apply for the E Commerce Legal Liability insurance by completing the electronic form . You’ll find we are usually able to have insurance details to you within two business days.


And if you have queries you’re best using the contact form – you can access this through the contact us section.


About Us


As one of Australia’s largest insurance brokers, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout the country.

Established more than 25 years ago as a provider of insurance solutions to industry groups, today we are one of Australia’s largest and most capable insurance brokers managing $600m in gross written premium annually.

Coverforce are 100% owned by the Steadfast Group, the largest general insurance broker network and group of underwriting agencies in Australasia, with more than 10bn in annual billings.


If you want to know more about us you’ll have to view our web site or, if you are in Melbourne, come into our office.


Can Amazon or EBay or Shopify  be named as a joint Insured?

Yes, Amazon or EBay or Shopify can be named as a joint insured on our  E Commerce and Web Sellers Liability Insurance

Do you offer instalment terms?

The premium has to be paid before we issue the compliant certificate for Amazon or EBay or Shopify. Usually we can provide an instalment option (there is a loading charge for this). Contact us and we’ll get options for you.

How quickly can you arrange my policy?

Usually within two business days, if it’s complex it may be an extra day or two. If you’re in desperate need of an urgent policy you can call us and we’ll try to complete it more quickly.

Do you provide worldwide cover which Amazon require?

Yes ,our E Commerce and Web Sellers Liability Insurance provides worldwide cover which includes North America

Who is the insurance company used by Coverforce?

Lloyds of London provide our E Commerce and Web Sellers Liability Insurance. Lloyds of London are one of the worlds leading insurance groups.

How is my premium calculated?

Lots of factors including what you are selling, where you are selling, turnover and product range, all have an impact.

Do you have a minimum charge?

A minimum premium of $10,000  plus taxes applies, so the minimum charge is around $11,500 annually.

How are any claims handled?

claims will be handled in the country of incident, including USA and Canada. Amazon require this so AIS provide this under our E Commerce and Web Sellers Liability Insurance.

How much Insurance do you offer?

Our standard policy provides AUD $10,000,000 insurance. Higher sums might be available, you’ll have to call us to discuss it.

I love the Coverforce E Commerce and Web Sellers Liability Insurance so much I want to buy stock and cargo insurance, can you help me?

Thanks for the compliment (I’m blushing). Sure we can help you, call or use the contact card and we’ll drop everything to help you right away.

What are Amazons Insurance requirements?

They are quite extensive so we have posted them in full.

Over sushi we were talking about Cyber Insurance. Can you help us with this?

It’s a separate policy to our E Commerce and Web Sellers Liability Insurance but yes, we can help you with this.

Amazon Terms and Conditions

1.The policy limit must be at least $1 million per occurrence and in aggregate, and cover liabilities caused by or occurring in conjunction with your business operations, including products, products/completed operations and bodily injury;

2.The insurance policy type can be either commercial general, umbrella, or excess liability and be occurrence based;

3.Your insurance provider must have global claim handling capability and a financial rating of S&P ( ) A-and/or AM Best ( ) A- or better (if S&P or AM Best is not valid or used in the country where you are required to obtain insurance, a local equivalent is allowed);

4.Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification or non-renewal;

5.The policy must name " Services LLC and its affiliates and assignees" as additional insureds;

6.The deductible for any policy(ies) must not be greater than $10,000 and any deductible amount must be listed on the certificate(s) of insurance;

7.The policy must cover all sales from products you have listed on the Amazon website;

8.Your insured name must match the “legal entity” name you provided to Amazon (view your legal entity name)(

9.The policy must be completed in its entirety and signed; and

10.The policy must be valid for at least 60 days from the date of submission.

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